Tue. Feb 27th, 2024

Do you think they will make a commemorative Billionaire Barbie doll? Think of the accessory opportunities.

After years of stops and starts, and numerous scripts and different creative teams, the Barbie movie is officially a mega-blockbuster. Over the weekend, the film crossed $1 billion at the worldwide box office. That makes Greta Gerwig the first female director to helm a $1 billion movie solo. (Three previous movies that crossed $1 billion were co-directed by women: Frozen and Frozen 2 by Jennifer Lee, and Captain Marcel by Anna Boden.)

Barbie was #1 at the box office last weekend for the third straight week. It earned another $53 million in the U.S., bringing its domestic total to $459 million and counting. That makes it the the second-biggest movie in the country for 2023 behind only The Super Mario Bros. Movie, which grossed $574 million in theaters back in the spring. Barbie has earned another $572 million overseas, bringing its worldwide total to $1.031 billion so far. That’s also the second-highest total of 2023, once again behind just The Super Mario Bros. Movie (with $1.352 billion).

READ MORE: The Worst Movies That Grossed $1 Billion Worldwide

So what’s next? A Barbie sequel seems all but inevitable at this point, although it will have to wait until the conclusion of the Hollywood strikes before work can even begin on a screenplay. Whether Gerwig, Margot Robbie, or Ryan Gosling would want to make a sequel remains to be seen.

While a brand name as strong as Barbie would seem to be a guaranteed hit, Gerwig’s film was certainly not a cookie cutter story about a beautiful woman named Barbie, or a doll that magically comes to life. Instead, she used the iconography of Barbie to make a movie that celebrated the dolls’ history while also satirizing some of its stranger moments (and the behavior of men in general). That was a risk — but clearly it paid off.

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By Sandra Winters

Writer | Author | Wordsmith Passionate about crafting stories that captivate and inspire. Published author of [Book Title]. Dedicated to exploring the depths of human emotions and experiences through the power of words. Join me on this literary journey as we delve into the realms of imagination and uncover the beauty of storytelling.